ammm Core Mixins: MMM Analysis (`mmm_analysis.py`)
This module provides the MMMAnalysisMixin class, designed to be inherited by Marketing Mix Model (MMM) classes in ammm. It offers methods for analysing the relationship between channel spend and contribution, and for visualising the expected impact of hypothetical spend scenarios over time.
.. automodule:: ammm.core.mixins.mmm_analysis :members: :undoc-members: :show-inheritance: