AMMM Core Mixins: MMM Calibrate (`mmm_calibrate.py`)

This module provides the MMMCalibrateMixin class, designed to be inherited by Marketing Mix Model (MMM) classes in AMMM. It allows for the integration of external experimental data, such as lift tests, directly into the model’s likelihood function. This process helps to calibrate or constrain model parameters based on ground-truth experimental results, potentially improving model accuracy and realism.

.. automodule:: core.mixins.mmm_calibrate
   :members:
   :undoc-members:
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